There are many reasons that push a company to evaluate business opportunities in China. In addition to the guarantees offered by an economy that boosts growth and stability, the country’s willingness to open up to international markets emerges, favoring the development of agreements and commercial deals.
Selling in China is an ambitious project, to take this opportunity it is essential to know how to approach your interlocutor. We talk about it in today’s article.
How to sell in China? 11 tips to not be unprepared
Starting a business in China may take more effort than imagined. In addition to the linguistic factor, there are a number of cultural aspects to consider: history, traditions, and values impact commercial collaborations.
To create strategic and lasting relationships, it is advisable to deepen some aspects of the Asian market. We will dedicate the next lines to the discovery of culture in China and to the deepening of some useful tips for starting professional relationships with the locals.
1) Get to know the premises
The first aspect to consider concerns the development of knowledge with the locals. It is not about immediately establishing relationships that have commercial purposes. What is important, in this phase, is to rely on someone to guide you in the knowledge of the reference market, in the discovery of the local population, and in the identification of possible partners.
2) Develop the first network of knowledge
Once the cities and markets of interest have been identified, it is time to develop the first network of knowledge. At this stage, it is important to get to know local entrepreneurs and companies that may be interested in purchasing goods and services. It is essential to remember that to establish professional relationships in China it is crucial to start from the development of personal relationships. Where to start?
3) Attend local fairs and events
What better way to get to know customers and partners interested in your proposal than by participating in trade shows, events, and exhibitions in China? In this article, you can find detailed information on this topic as well as useful tips for organizing your next business trip.
4) Listen to your interlocutor
To cultivate personal relationships that can lead to the development of interesting business opportunities, it is essential to listen to your interlocutor. Before exposing yourself and communicating objectives and strategies, it is essential to take the time to collect data and information. What are the advantages of this modus operandi? In addition to showing respect towards the premises, it is possible to examine in more detail the assessments and considerations that have emerged.
5) Prepare a clear and detailed presentation
Before planning a business trip and getting to know potential partners, it is imperative to prepare the necessary material to use during the meetings.
The presentations, in particular, must be clear and contain detailed information, with a reference also to the results actually achieved that testify to the reliability of the company and the reasons that motivate the interest in the country.
6) Check your body language
A tip to take in any situation that requires physical presence is to control your emotions and body language. It is undoubtedly a demonstration of education and respect, but also of security and trust.
How to behave, then? Better not to gesticulate, raise your voice, or stare at someone for too long, but show yourself calm and composed.
7) Discuss all the details before making your proposal
An important element concerns the practical management of the commercial activity. Before signing an agreement, all the conditions must be clear to the parties involved. Details matured particularities and items worthy of evaluation must be meticulously investigated before reaching an agreement.
It would be a mistake not to consider some aspects and postpone them to a later stage.
8) Use the tools available to sell in China
Entering, now, into the details of commercial affairs, it is good to consider that to start the business it is essential to take advantage of the tools available to the premises. Business cards, information material and promotional brochures must be translated into the language; the same is true if you plan to develop a company website and a customer service team.
9) Social yes or no?
10) Personalize emails and documents
The communication strategy is an aspect on which to focus; even sending a simple email involves attention focused on individual graphic and writing details, which it is good to customize to give due consideration to partners and retain them.
11) Beware of local holidays
Obviously, when planning an off-site trip, first of all, you evaluate your commitments. If you are planning a trip to China, do not forget to check the national and traditional holidays, so as to ensure normal business operations.
As can be seen from the article, starting a commercial activity with the aim of selling in China and approaching the Asian market implies an in-depth preparation on the conduct and modus operandi to be adopted, elements destined to have a positive impact on the business.
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